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Hair Salon Magazine: January, February and March 2007

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Hair colorist need to be educated and understand the structure of hair, science and the chemistry of natural hair color.
Platifiz PrecisionPlatifiz Precision

White, compact, dust-free powder Precision System formula for controlled lightening Lightens up to 7 levels on Natural Hair Mixes to a rich crème masque consistency Stays moist with no swelling Leaves hair in optimum condition Use only with Maji Crème 20-volume developer

April, 10 2005
Platine PrecisionPlatine Precision

White, compact, dust-free powder Precision System formula for controlled lightening Lightens up to 7 levels on Natural Hair and up to 5 levels on color-treated hair Mixes to a rich crème masque consistency Stays moist with no swelling Leaves hair in optimum condition Use with Maji Crème 20, 30 or 40 volume developer (use 40 volume developer for balayage)

April, 10 2005
Richesse Hi-chromaRichesse Hi-chroma

Rich covering demi-permanent haircolor crème Features Hi.Chroma™ technology for more intense, vibrant color Add to Richesse reds for maximum intensity Brilliant shine Low ammonia, long-lasting color Contains Ionène G which restores, protects and continuously conditions the hair 4 Hi.Chromatm shades: Plum-Red, Red, Copper-Red and Copper

April, 09 2005
Demi-permanent Haircolor - Diacolor GelDemi-permanent Haircolor - Diacolor Gel

Your choice for first time color clients, pre-coloration, profound coverage of white as well as brilliant shine and condition. From translucent, natural-looking Diacolor Gelée to rich, long-lasting Richesse, L’Oréal Professionnel has a product to meet all. Diacolor Gelée, shine-on demi-permanent haircolor gel. A light, non-ammonia gel formulation for gentle color in 15 minutes Brilliant, natural-looking color results Reliable color correction Translucent shades that softly tone highli

April, 09 2005
Luocolor - Luminous Permanent HaircolorLuocolor - Luminous Permanent Haircolor

Technology & Benefits Multi-reflective, luminous permanent haircolor. Exclusive Nutrigel Technology. Pearlescent crème-gel allows for easy application and mixing. 20 minute processing time. Lightens up to 2 1/2 - 3 levels. Nutrishine Technology protects with Ionene G, reflects with light-reflecting chromophores and nourishes with grapeseed oil. 37 unique shades.

April, 09 2005
Enamels - Permanent CrEnamels - Permanent Cr

Technology & Benefits Naturals provide rich coverage for white hair Bright Naturals provide rich, brilliant color results for use on pigmented hair, with up to 50% blended white hair Brights provide pure vibrant color results for use on pigmented hair, with up to 25% blended white hair Cools provide superior cool colors that effectively eliminate warmth from pigmented hair, with up to 25% blended white hair Wide range of 61 shades to choose from Can be used with either brush and

April, 09 2005

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