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Glamorous Reality CollectionGlamorous Reality Collection
October, 03 2005


A true labour of love, is how Steve Hogan from Schwarzkopf Professional’s Global Partnership Services Team describes the latest Essential Looks Collection for autumn/winter 2005-06. He added, “ We constantly strive for perfection when putting our collections together and are always very exited and proud with what we achieve when each edition is published. However, this time, with the Glamorous Reality Collection we feel that there is also a real “wow” factor present.

Twice a year Schwarzkopf Professional publishes Essential Looks. These are inspiring looks which come directly from the catwalk shows held in New York, London, Paris and Milan. Schwarzkopf Professional’s talented team of global ambassadors led by Schwarzkopf’s Global Editorial Ambassador, Tyler Johnston, translate these looks into commercial reality exclusively for Schwarzkopf Professional.

This collection is, as its title implies, a mix of glamour with reality. Steve Hogan explains “Our last collection entitled “Real” was a direct reflection of a global shift, where two thirds of the book featured real people”. He added, “However there is nothing as constant as change and through our extensive research we have found that yes, ‘Real’ or ‘Reality’, is still present in terms of feelings, moods, styles and trends but women everywhere want a defined feel-good factor in the lives, in essence, a little touch of glamour”.

Schwarzkopf’s Global Editorial Ambassador Tyler Johnston, led the creative direction once again. Tyler produced the collection along with Jonathan Duffy and Schwarzkopf Professional’s Global Colour Ambassador Tracy Hayes.

Tyler commented “this is my ninth collection for Schwarzkopf Professional and I believe we have created something very unique and dynamic, a collection that is fresh and alive with looks for everyone”.

Top beauty photographer Simon Emmet shot the collection. The third time he as worked with the Schwarzkopf professional team. Maria Olsson produced stunning make-up looks while the much sought after clothes stylist Lucy Manning completed the team with her amazing outfit design.

Steve Hogan concludes “Once again Schwarzkopf Professional proves that we are 100% committed to delivering the very best in creative education and support to our clients with yet another exciting and inspiring collection”.
Credit : Schwarzkopf Professional, Collection for autumn/winter 2005-06, Essential Looks

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